Wendi’s word: A hectic Mother’s Day week

It’s expected during the spring season plans will change. Those April showers which bring May flowers bring cancellations and postponed events to the outdoor sports. At one time I even put away the pen to fill in my calendar and used pencil. But, I went back to pen when I started using the cancellation/rescheduled stickers […]

Building Brands: The fine line between being persistent and being a pest

At a recent networking meeting, an attendee was speaking about an attorney hosting an informative lunch on trusts the next day. She described him as wonderful, knowledgeable and NOT pushy or persistent — as if one couldn’t be persistent without being pushy. I immediately wondered if she and the rest of the group were thinking […]

Building Brands: Build your brand for growth

Hopefully you’ve all read the great news that View Newspaper Group is growing again! The announcement was made last month by Owner and President Rick Burrough that our group will launch our 22nd newspaper, the St. Clair Area View on Friday, May 9. The free community newspaper will be delivered via the U.S. Postal Service […]

Restoring Trust with Transparency

By Eric Hamp Michigan Press Association President, Publisher & Editor Houghton Lake Resorter/Crawford County Avalanche Freedom of the press is important to those who have chosen to be journalists and serve as the peoples’ watchdogs in America for almost 250 years. Many feel that the First Amendment is in peril. Trust in the media has […]

Newspaper readers are shopping, so be sure your brand is in print

Cars represent so much. Their very existence is a symbol of American innovation, cars are freedom to travel the open road and — my favorite — they are an extension of your personal brand. Maybe it’s because I grew up in Michigan, but I’ve always loved cars. My parents (maybe foolishly) reinforced that love by […]

Wendi’s Word: From icy Michigan to sunny California

We made the escape and ventured to sunny California before the end of February. For six-year-old Oliver it was a lot of firsts on this vacation which started with getting up early on a Wednesday morning and heading to the Detroit Metro Airport. For his first flight he did well, from going through TSA security […]

Building Brands: Share your Progress and build your brand

Progress season has officially arrived at View Newspaper Group! For those unfamiliar, Progress is a special edition of The County Press, Oxford Leader, Lake Orion Review, Clarkston News and The Citizen published in late March in which our clients are able to share their story with our readers, along with a traditional marketing message. The […]

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